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brit:

American Apparel called. They want their logo back.
davemorin:

A sad day for iconic brand design.
Mind the GAP! | down with design


lol so many angry tweets today about Gap’s redesign; my two cents? As recognizable as it is, the old logo was fugly — font-wise. As for the new logo, that square with the peeping corner in the ‘P’ is an insult unless I’m missing some proportion equation/deliberate intention here.
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brit:

American Apparel called. They want their logo back.

davemorin:

A sad day for iconic brand design.

Mind the GAP! | down with design

lol so many angry tweets today about Gap’s redesign; my two cents? As recognizable as it is, the old logo was fugly — font-wise. As for the new logo, that square with the peeping corner in the ‘P’ is an insult unless I’m missing some proportion equation/deliberate intention here.

(via brit)

Source: downwithdesign.com

    • #design
    • #logo
    • #graphic design
  • 1 year ago > davemorin
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407 Notes/ Hide

  1. peterpangal365 reblogged this from thefrogman
  2. agence-de-communication-lyon liked this
  3. tobeaparagraph reblogged this from brit and added:
    Noooo. :( Oh dear me no.
  4. erratumous reblogged this from blackwithgold
  5. cruth28 reblogged this from dachesterfrench
  6. killedcreative reblogged this from blackwithgold
  7. blackwithgold reblogged this from thefrogman
  8. everaftering reblogged this from thefrogman and added:
    They just wasted money on shit.
  9. everaftering liked this
  10. ribzy reblogged this from thefrogman and added:
    Well said frogman, well said.
  11. cpd reblogged this from davemorin
  12. four24 reblogged this from apoplecticskeptic
  13. justincambria reblogged this from davemorin
  14. shalinguyen liked this
  15. alphak-ennybody reblogged this from wellifindthisfunny and added:
    the old one’s better .
  16. goldenday reblogged this from dachesterfrench
  17. unlostfound reblogged this from davemorin
  18. jpsco reblogged this from brit and added:
    Gap, please no. I love your old logo.
  19. nailtipflips liked this
  20. wellifindthisfunny reblogged this from rillawafers and added:
    GODDAMNIT HELVETICA
  21. justchels reblogged this from missmala and added:
    I really don’t understand why Gap thought that was a good idea…
  22. thegovernorswife liked this
  23. mmmonsterrr liked this
  24. nicolesuzanne reblogged this from fabeola and added:
    opinion… DO NOT WANT.
  25. bastetbeautiful reblogged this from dachesterfrench and added:
    Why, why, why would they do this? Changing the look...been proven not to work. It only...
  26. tormsytgkat reblogged this from kristendiperridesign
  27. arianalee89 reblogged this from maxette and added:
    The new logo is a pile of sh!t. Blows my mind.
  28. jeffjewiss liked this
  29. setyourhearton reblogged this from fluffybunniesandshit and added:
    There seems to be something missing now… empty feeling… :(
  30. fluffybunniesandshit reblogged this from thefrogman and added:
    that’s dumb….
  31. fluffybunniesandshit liked this
  32. frisson reblogged this from dachesterfrench and added:
    Who in their right minds would
  33. dr0pitlowchelle reblogged this from anthagio
  34. publicfigure liked this
  35. paulgordon liked this
  36. thatluciegirl liked this
  37. paperboatsonlazyseas liked this
  38. edvard reblogged this from davemorin and added:
    #update: OCT12th – see Vanity Fair. Oh boy, I wish it was something from...future, which...
  39. maxette reblogged this from davemorin and added:
    worse logo I’ve ever seen, regardless of the beautiful original. What the FUCK is that square?
  40. exercisesinnarcissism reblogged this from petitechamelle and added:
    Agreed. Soo awful. I mean, it’s like it’s got something lodged in its teeth.
  41. herrstucki reblogged this from naehrstoff and added:
    Or, as another great blog put
  42. ihatemike liked this
  43. cubicmetaphysics reblogged this from ihatemike and added:
    I usually browse the Gap and decide that most of their clothes are dumb. I’m hoping the new logo means they’ll quit...
  44. kissmyshoes reblogged this from sixagon and added:
    BUT THIS CAN’T BE. I don’t believe in design no more.
  45. maggiehilliard liked this
  46. vivalavieve reblogged this from robots
  47. wildskirting reblogged this from thewhitespaces
  48. lindseypollak liked this
  49. edgewater38 liked this
  50. pinkyworld234 liked this
  51. Show more notesLoading...
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Serena is a designer and photographer living in San Francisco.

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