The Radial Fin Cup: a redesign concept for the coffee cup
“58 billion paper cups are thrown away - and are not recycled - every year. In a contest hosted by Jovoto, and partly sponsored by Starbucks and Core77, the Betacup project has the goal to find the best ideas to eliminate paper cup consumption. What could be a more sustainable alternative? This entry, by Miller Creative, solves this problem, in a realistic, manufacturable, and eco-friendly way…” —The Dieline
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